Here’s ‘Product Market Fit’ as defined by an experienced investor

Earlier this year I sat through an excellent presentation given by Capital Enterprise CEO and investor John Spindler at the Barnsley Digital Media Centre. There he gave his take on product-market fit, breaking it down into three parts while throwing in a few metrics to use for good measure. At its most basic level, he said that product-market fit is about ensuring that a product works and does what it says on the tin – a pizza delivery company being able to deliver a product to a customer quickly and for the price that they want to pay, for example. This does not mean that a product should only meet the minimum standard, he stressed – it’s about having one that’s best-in-class. Check out the other parts here.