What is the Startup Culture Canvas?

The Startup Culture Canvas is a template for designing and cultivating a purpose-driven organisation from the ground-up. It will be familiar in name and appearance to anybody who has heard of the Business Model Canvas, which is a template based on lean startup methodologies used for fleshing out business models. The Startup Culture Canvas works in a similar way, breaking down culture into five sections – Purpose, Values, Aspirations, Goals & Strategies, and Business Proposition – to help teams articulate a shared vision for the kind of company and culture they want to cultivate.